How to Wake Up to Leads
Why You Should Automate Your Business
Moment of transparency here:
As a branding photographer and co-founder of MadeHerselfABoss, I’ve seen firsthand the challenges that service-based entrepreneurs face when growing their businesses. The struggle to manage every aspect of the business manually—from client outreach and consultation to payment collection—can lead to burnout and stagnation. However, embracing automation has revolutionized the way I operate, and I believe it can do the same for you.
The Turning Point
My turning point came when I realized the sheer amount of time and energy I was spending on tasks that could be streamlined. Manually reaching out to potential clients, detailing my services, and chasing payments were just the tip of the iceberg. It was exhausting, inefficient, and far from the seamless experience I wanted to provide.
That’s when I discovered Honeybook, a CRM tool that became my business’s game-changer. HoneyBook allowed me to automate the entire client journey—from inquiry to exit—transforming not just my workflow but also how I viewed my business’s potential. It took care of getting the inquiry, asking the right questions, allowing them to view and select the type of package they wanted from me, scheduling the consultation call, sending out proposals and invoices, collecting signatures, delivering my work, collecting payment, and all the follow-ups in between with little to no effort on my part!
There are tons of other CRMs out there that offer different types of ways of organizing projects for clients.
Simply google “what is the best CRM for [your industry]” and compare which option would be best for you!
How Automation Changed Everything
With HoneyBook, potential clients can now find all the information they need about my services and packages effortlessly. They can fill out a detailed form that collects all the necessary information I need to understand their vision and requirements. This automation leads to a scheduled consultation call, where I’m already equipped with everything I need to know, making the conversation more productive and focused.
Proposals, contracts, and payments are also handled through HoneyBook, ensuring a smooth, professional process that impresses clients and saves me countless hours of administrative work. This level of automation has allowed me to focus on what I do best—capturing the essence of my clients’ brands through photography—while HoneyBook takes care of the rest.
Why You Should Consider Automation
For my fellow service-based entrepreneurs facing similar challenges, automation can be your pathway to growth and efficiency. Here’s how to start:
1. Clarify Your Audience and Services:
Understand deeply who you serve and the specific problems you solve. This clarity will guide your automation strategy, ensuring it meets your and your clients’ needs.
2. Map Out Your Client Journey:
From the initial inquiry to the final goodbye, envision the ideal path you want your clients to take. This map will inform how you set up your automation tools to deliver a smooth, consistent experience.
3. Choose the Right CRM:
Tools like HoneyBook can revolutionize your business processes. Find one that fits your specific needs and start transforming your workflow.
Join Us at MADEHERSELFABOSS LIVE
To delve deeper into strategies for business growth and efficiency, join us at MADEHERSELFABOSS LIVE on April 13th. Learn more about harnessing the power of automation to grow your business with grace and ease. Visit HERE for more information.
Embracing automation was a pivotal moment in my business journey, allowing me to attract and manage clients more effectively and efficiently. If you’re looking to reduce burnout and unlock new levels of growth, consider how automation can transform your service-based business too.